|
|
|
|
Ad Copy Secrets Of The Rich And Not So Famous
|
|
Author: Dan Brown
Topic: Copywriting
Viewed: 86 time(s)
[ Not Rated Yet ]
|
1. Use a hand written letter on your ad copy instead of text.
Write the ad on a piece of paper, scan it and publish the ad on
your web page. Adding a personal touch will always increase your
sales.
2. Publish a list of famous and respected customers who have
bought from you on your a copy. People will think that if these
people bought from you, they should also trust your business and
purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web
page copy. Show the problem picture and then beside it, show the
picture of the resolution to the problem when they use your
product.
4. Include an article or review that has been written about you
or your business with your ad copy. This will show people that
your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the
dollar value beside each bonus. People will feel they're getting
a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make
sure the person is well known to your target audience. Include
their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show
people that you're not hiding behind your ad copy and will
increase their trust. Also, include your contact information
below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will
donate a percentage of their purchase price to specific charity.
This will show them you really care about the people. They may
just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions
in your ad copy. The questions should remind them of their
problem and make them think about what will happen if they don't
purchase your product.
10. Tell your potential customers they will receive a free prize
if they find the five words in your ad copy that are misspelled
or spelled backwards. The longer you can keep someone reading
your copy the greater chance of them purchasing.
About the author:
Author Dan Brown has been active in internet marketing for the
past 4 years. Dan currently is working with the Zabang search
engine introducing their new affiliate program which is due out
Sept, 2005. http://www.zabangaffiliate.com/
|
|
|
