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Getting to the Top of Search Engines
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Author: Carl Hoffman
Topic: Business
Viewed: 63 time(s)
[ Not Rated Yet ]
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If you have surfed the web then you have most likely used a
search engine. Search engines are a great way to find what you
are looking for in an easy manner. 85 to 90% of people online
use search engines to find information for which they are
looking. When you do a search on a search engine you get many
pages of links, but most people only look at the first three
pages. This is why it is very important to get your website at
the top of the search engines list.
The first step in getting your website at the top of a search
engines list is to understand how they rank websites. The
criteria for ranking websites vary between search engines and
has changed in many ways over the years. There are two basics
rules, though, that most search engines follow.
1. Content. They want good content, meaning something a person
would want to look at or read. It should be well written and put
together. This also includes links to other sites.
2. Optimization. Making good use of META tags is important.
Using the title and description META tags is a must. Be sure to
use keywords, but keep it readable and content driven. An
example of this is linking all your pages together, like in an
index on each.
The best way to see what a search engine wants is to look at
some their top ranked websites. See how they have used content
and optimization to get to the top of the list. Use these
websites as a loose guideline on how to set up your website.
On the other hand of things there are some things that search
engines do not like. These things should be avoided because not
only will it hurt your ranking, but could get you banned from
the search engine.
1. Do not use keywords unnaturally. This means loading pages
down with keywords or throwing them into content in hard to read
ways.
2. Do not use hidden messages. Hidden means that the text is
written in the same color as the background. This makes it
unreadable to the naked eye, but can still be picked up by the
search engines. 3. Do not submit multiple address for the same
site. Simply submit your main page and leave it at that. 4. Do
not use gateway pages. Search engines are starting to look down
on these. Some people use them as a hidden-type of optimization
where they submit a gateway page to the search engine that has
been filled with keywords, but when the user clicks on the link
to the site they are redirected to the "real" home page. This
practice is called cloaking.
It is best to avoid anything devious when designing your web
page.
So what can you do to get your website to the top of a search
engine ranking? Monitor your site often and make sure it doesn't
slip down. This may require doing occasional maintenance to make
sure your site stays in its rank. Links are now becoming the
best and easiest way to get your site to the top rankings. Use
links that are to sites that are related to your site. Try to
get links to top rated sites. Avoid links to sites that contain
questionable material or rank very low. Take advantage of the
META tags. Work on good content and make your site something
someone would want to visit. It will take some work and
maintenance, but driving traffic to your site is highly based
upon where you rank on the search engines.
About the author:
Carl Hoffman has over 20 years of sales and marketing experience
and is an owner of many business ventures on the Internet. He
has published many articles on Internet marketing and business
development.
If looking to start an online business or build upon an existing
one, visit me http://www.CEHoffman.com
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