Article marketing?the simple act of writing one 400 word article
and submitting it to various sites?is the surprise online
marketing medium of the past year. For a couple years, new
marketers have been advised to promote their businesses by
writing and distributing articles.
This worked so well that recently article marketing has hit the
mainstream. Sites like EzineArticles.com have helped to create
perfect conditions for article marketing. Far from being an
underground or little noticed way of marketing, article
marketing has come into its own as a premier form of marketing.
What?s best about this marketing form is that by and large it?s
free to use. Simply write an article, do a little research to
discover a premium list of article sites and email groups,
submit your articles, and you?re done!
But what exactly does article marketing do?
1. Article marketing establishes you as an expert. Your goal as
an article marketer is to write several articles per week
(usually 3-5) about the niche target your business serves. At
this rate, over the course of a year you will have written
between 150-250 articles. By the time you have written this many
articles, you will know your subject or niche inside-out, and it
will show! Any person who reads one of your articles and finds
their way to your other articles or your business site will feel
comfortable with you as an expert because of your knowledge.
2. Article marketing helps you rank well with the search
engines. Because you are posting each article on your own
website and on numerous other websites, you are providing search
engines with a number of paths back to your business site. When
the search engines find your main site, they will keep
returning. When you continue to update your site, your articles
will be indexed, and as more and more searchers find your site
via the search engines, your ranking will go up. All these
factors help you to place better in the search engines.
3. Article marketing gives you a lot of exposure. One of the
best features of article marketing you want to tap in to comes
from the article sites themselves. They exist to allow
publishers and webmasters with information for their sites. When
a publisher finds your article on such a site, she can reprint
your article on her site or in her ezine. This clearly benefits
you?the more times your article is reprinted, the more exposure
you get.
If you only do one thing to market your business the rest of
this year, make sure it is article marketing!
About the author:
Read Jeremy's marketing blog at
http://jhooverwebcopy.blogspot.com, or order articles from him
at http://jhooverwebcopy.com.
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