At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google,
Yahoo, and MSN. The idea of optimizing your pages for high
search engine rankings is to attract targeted customers to your
site who will be more than likely to make a purchase. The higher
your page comes up in search engine results, the greater the
traffic that is directed to your website. That's what search
engine optimization is about. You can immerse yourself in
all the technical information available online to figure out how
to optimize your web pages to achieve higher rankings. Or you
can look at a few simple items on your pages, make some small
adjustments, and most likely see improved rankings quite
rapidly. The first item you should examine is the title bar on
your homepage.
The title bar is the colored bar at
the top of the page. Look at the words that appear there when
you access your home page. To increase search engine rankings,
the words on your homepage's title bar should include the most
important keywords or phrases, one of which would include your
company name.
Then click on all your links and examine the
title bars on the pages you access. Each title bar on every
single page of your site should contain the most important
keywords and phrases taken from the page itself. However, avoid
very long strings of keywords, keeping them to six words or
less. Avoid repeating keywords more than once in the title bars,
and make sure that identical words are not next to each other.
The next item to put under your microscope is your
website content. Search engines generally list sites that
contain quality content rather than scintillating graphics. The
text on your site must contain the most important keywords - the
words that potential customers will be typing into search
engines to find your site.
Aim to have around 250 words on
each page, but if this is not desirable due to your design, aim
for at least 100 carefully chosen words. If you want to achieve
a high ranking on search engines, this text is essential.
However, the search engines must be able to read the text,
meaning that the text must be in HTML and not graphic format.
Lastly, we come to the issue of link popularity. This
is a factor that is extremely important in terms of search
engine rankings. Almost all search engines use link popularity
to rank your website. 21:59 08.06.2005is based on the quality of
the sites you have linked to from your links page.
If you
visit Google and type in "link:" (without the quotations)
followed by your site address (no space after the colon), you
will be shown the sites that are linked to your site as per
Google. Example link:www.yoursite.com. Note that searching
link:yoursite.com will return different results than searching
link:www.yoursite.com . To find your site's link popularity on
other search engines search the phrase "free link popularity
check" and try one of the many link popularity tools available
on the Web.
If you find that there aren't many sites linked
to yours, or that the sites that are linked have low search
engine rankings, you need to start promotion campaign. Filling
blogs / wwwboards / message boards with your articles and link
is one of the best ways. It directs more quality traffic to your
website.
We automated this process - filling hundreds of
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Search
engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps
listed above, and see if you can't boost your rankings yourself.
Don't ever ignore this all-important factor in Internet
marketing. Remember, the higher your search engine ranking, the
more quality customers will be directed your way.
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