How to Get the Traffic You Need (c) 2005 Jeremy M. Hoover
http://hoovermarketing.info/
Traffic-generation is a hot topic for marketers. In particular,
?free traffic? seems to be the desire of most. But many sources
of ?free? traffic are not really free?they take your time, which
can often be more valuable than spending a few dollars on your
marketing.
The best idea is to combine the better sources of free traffic
with some paid advertising. I propose three methods that will
boost your traffic. If you remain dedicated to these three
methods of advertising, you will get all the traffic you need.
These sources are: 1) Writing and distributing articles; 2)
Contributing to forums; and 3) Writing and buying ezine ads.
1. Writing and distributing articles
This is my favourite way of driving traffic to my sites.
Articles have the ability to become viral, and that can be a
huge plus for you, and a great reason to write articles. Focus
on creating a 300 word article related to the theme of your site
or business. Include a resource box at the end of your article
that features a link back to your site. Then, distribute your
article to article distribution sites (like EzineArticles.com)
and email groups (like
http://groups.yahoo.com/group/business_articles). You will see
traffic from this method.
2. Contributing to forums
The key word here is ?contributing.? Recently, too many good
forums have been besieged by ?marketers? posting ads. This is
considered to be forum spam, and is not in good taste. Instead,
visit forums, read posts, and when you have a good,
well-thought-out question or reply, post it to the forum. This
type of question or reply allows you to build credibility in
that forum, and will earn interest in your business from other
readers. Most forums allow you to post a link at the end of your
post, or in a signature file, and you can promote your business
there. As you build credibility, you will build traffic.
3. Buying ezine ads
This is a paid method of advertising, but it works, because it
is the most targeted of these approaches. Write a concise ad for
your business, and link to either a lead-capture page or
directly to your autoresponder. Then, begin contacting ezines to
place your ad. (Do a search for ?ezine directories,? and you
will find enough lists to keep you busy.) When you contact an
ezine, look for rates for both classified ads and solo ads. The
advantage to a solo ad is that your ad goes out by itself in a
separate email, but they can be more expensive. Because these
ads are targeted (you should NOT advertise in an unrelated
ezine), you will definitely see traffic, but you will need to
track your results to see which ezines bring you the most and
best traffic.
These three sources of traffic will keep you busy and will bring
you all the traffic you need.
About the author:
Jeremy Hoover is a proofreader, copywriter, and online content
writer. Visit his website for info on affiliate marketing --
http://hoovermarketing.info/ .
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