In the past, website directories, online classifieds, safe lists
and banner ads were all terrific ways to obtain website traffic.
But the Internet is a dynamic medium that is constantly
changing. And some methods just haven?t been able to keep up.
On top of that, cost-per-click advertising is costing today?s
entrepreneurs as much as several dollars per visitor!
Search engine optimisation is a long-term strategy, costing
thousands of dollars (unless you do it yourself) but results are
not guaranteed?
Pop Under advertising campaigns are cheap but you have to know
how to properly set-up a pop under campaign. In my opinion,
PopIn (layer) ads are a terrific (and cheap) way to attract the
attention of thousands of visitors:
PopIn ads receive a click trough rate of 1% - 2.0% (some popin
layer ads receive a CTR of up to 5%)
Banner ads receive a click trough rate of 0.2% - 0.6% (some
banner ads receive a CTR of up to 2%)
That means that if your PopIn ad receives a CTR of 2%, a 100.000
PopIn impressions campaign (avg. cost: $200,00) will bring 2.000
(targeted) visitors to your web site with a cost per targeted
visitor of $0.10 only.
Targeted visitors are people that have clicked on your ad to
visit your site. These are visitors that already have some idea
of what your site offers and have come to look for more
information.
Do a search on Google or Yahoo for PopIn Advertising to find
companies offering this type of advertising.
Tips for a successful ad: Use a catchy headline, a dark
background and offer something of value for free to motivate the
viewers to click trough to your website.
About the author:
John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of CreativeNet Online Advertising
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