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Dear friends,
Google, the most populated search engine on the Internet, offers
a great advertising tool called AdWords.
AdWords was launched in March 2002 with a purpose of providing
highly targeted advertising solutions to marketers and over a
few years it has shows remarkable growth as far as the
popularity is concerned.
How does the entire system work?
There is a simple 5 step process to carry out.
1)Select the geographical location, where you want your ad to
get displayed.
2)Write the ad with Title, 2 lines of description and the
display and destination URL's.
3)Select keywords that will trigger the ad .
4)Select the amount you wish to pay when and only when someone
click on your ad.
5)Select the daily budget.
That's it and your ad starts running immediately.
I have seen traffic coming in less than 15 minutes. Since your
ads get triggered because of the keywords you select, the
traffic you are getting is highly targeted.
I have been using AdWords for almost 8 months and has seen a
conversion rate of as good as 13%. This is not because I have
good copywriting skills, but because of the excellent keyword
selection facilities inside the AdWords system.
The success on AdWords is largely dependent on keyword
selection. Tools such as overture, Worfdtracker are a great help
for marketers.
The best part about the AdWordds systems is that more the number
of people click on your ad, the lesser you have to pay. This
clearly means that any average person can safely compete with
big corporate players, paying much less and getting much more
targeted traffic at the same time.
But before doing so it is extremely important to learn how to
handle various keyword options inside the AdWords system.
Because of the excellent keywords analysis abilities it is
possible to get good results in the highly competitive markets
as well.
Here are some of the more wonderful features of the AdWords
system.
[x]The ability to PAUSE/RESUME you ad at any time. If you think
that you are overspending on you ad campaigns, you
can immediately pause the ad campaigns.
[X]The ability to select geographical destinations such as
selected countries or even cities in selected countries
[x]Real time tracking of clicks, impressions, cost ..(3 hours
delay)
[x]The ability to turn on/off the participation in the Google
AdSense program. Since AdSense ads are nothing but ads by those
who are running AdWords ads. [x]Ability to select daily budget
to avoid overspending.
[x]A robust keyword analysis system.
[x]Since there is a limit for the number of characters in the
ads, it is much more exciting to put all your copywriting skills
to test.
[x]Ability to create a hierarchy for ad campaigns, such as
various "ad groups" inside a single ad campaign.
The main reason why AdWords campaigns give best results is
because of the speed and highly targeted audience. In the field
of marketing it is extremely important to test the results as
early as possible.
But the real question is how to get the most out of these
wonderful features? Because of the speed with which AdWords
gives results, it is a best tool to collect opt-in subscribers,
in short "building your list". Instead of selling directly to
the audience it is wise to educate them more for pre-selling the
product and then follow up by building a relationship first.
Now everyone is talking about "building your own list" and it's
true. But here I have a slightly different logic for sending the
AdWords traffic to an opt-in page.
Let's consider two situations.
Case 1>Tomorrow morning I come to your home and give away a pair
of Nike shoes to you as a free gift.
Case 2>You go to a city mall and "buy" those same shoes by
paying a price.
Now out of the two situations it is more likely that you will
take good care of the shoes that you have purchased by paying
money. Same is true with subscribers, when you pay to collect
email addresses and names it is more likely that you will
concentrate more toward building a rhythm with you prospects in
order to get the ROI.
It's like trapping yourself into a mousetrap. Since you have
invested some money, you must work at it and is the best way to
tap the "goldmine" on the Internet.
That's it for now. Hope this information helps you and motivate
you to give it a try.
Copyright 2005 Shrinivas Vaidya
AdWords is the registered trademark of Google Inc.
About the author:
f you are dead serious about running Google AdWords campaigns,
then "The Definitive Guide To Google AdWords" by Perry Marshall
is an excellent resource to start with. This is more than an
eBook, which deals with getting results fast and without
spending a fortune on AdWords advertising. Click below for more
information.
http://www.myfriendlyebooks.com/reco/Perry.htm
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