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While television advertisers are scrambling to conquer Tivo? and
get people to actually look at their ads, a new breed of fast
emerging media may be just what they've been looking for.
The new media that could save the day for advertisers looking to
recapture lost viewers is called "pixel ads". Pixel ads are
found on web sites that sell micro-ads sized in 10 by 10 pixel
increments. The tiny ads are placed on the pixel ad site's home
page and link to the web sites of the various advertisers.
Here is the domain of Pixel Bay (www.pixelbay.org) a leading US
based micro-ad site. Pixel based ads originally conceived of by
Alex Tew of the UK, became popular with the launch of Tew's
Million Dollar Homepage (www.milliondollarhomepage.com) in early
September and catering to mainly European businesses and
consumers. But US based advertisers had nowhere to go until the
arrival of Pixel Bay.
While television and other so called mainstream media
advertisers are desperately trying to make ads that will be
watched by consumers at all, pixel ad sites like Pixel Bay and
MDH are literally attracting thousands of viewers daily who come
to their sites just to look at the ads.
In fact average visitors to PixelBay.org look at a minimum of 4
- 5 advertisers with each visit. In fact, some advertisers
report doubling their web site traffic in a matter of days along
with greatly increased sales.
The micro-ads are intriguing because of their small size.
Basically curiosity forces you to look at them and find out what
they are. This writer spent about 5 minutes per visit to each of
the above sites "pixeling" (hovering over and clicking on ads).
I bookmarked many of the sites and left the pages open so I
could go back and click ads I hadn't seen yet throughout the
day. It's totally addicting. I remember having a similar
addition when Tetris was released.
Pixel ads could also help many advertisers reach the coveted
echo-boomer generation who are notoriously cynical and averse to
advertising. Because of their "cute & cuddly" and off-beat
nature, pixel ads are an ideal vehicle to advertise to this
demographic.
Bob Cefail, Chairman of In Touch Media Group and creator of
PixelBay.org commented, "It's a whirlwind," referring to the
many advertiser calls In Touch has received. Cefail is also
surprised that, when visitors click on the advertiser's ads,
"they are on these sites for hours. Already, the guys that
bought the first ads are reporting tremendous volume shifts."
Echo-boomer, musician and rock blog owner Bishop Dolarhyde
commented: "...the flow of new traffic to my site stayed steady
with my 2,000 pixel block which is still ALOT smaller than your
average internet ad. No banner ad I have ever purchased, even at
MANY times the size, has out-performed Pixel Bay micro-ads. I'm
happy to say that about half of my traffic for the first week
came from Pixel Bay. I plan on buying more little blocks to
scatter on the page. I am excited about other creative ways I
can use these micro-ads to promote my site".
To sum it up: pixel ads are perfect for advertisers interested
in getting their ads really looked at and lots of fun for
consumers to explore. These micro-ads are the future of
advertising and a win-win all around.
Toli Cefail For Marketing Experts News
Toli Cefail is a veteran marketer for more than 20 years in
addition to having a strong administrative and regulatory
background. She has overseen the marketing, legal and regulatory
affairs for what became a $25 million top provider of
specialized telecommunications services against competitors such
as AT&T, MCI, Sprint and the Baby Bells.
Ms. Cefail has also assisted in the marketing & web development
for the boutique investment banking firm The RC&A Group as well
as performed marketing consulting for such prominent
entertainers as Doug E. Fresh.
About the author:
Toli Cefail is a veteran marketer for more than 20 years in
addition to having a strong administrative and regulatory
background. She has overseen the marketing, legal and regulatory
affairs for what became a $25 million top provider of
specialized telecommunications services against competitors such
as AT&T, MCI, Sprint and the Baby Bells.
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