When creating an ad copy, you should make it believable and
persuasive. Some of us are missing some crucial things to
include. Here are 7 tips to help you create a powerful ad copy.
1. Use a "P.S." at the end of your ad copy. This is where you
either want to repeat a strong benefit or use a strong close,
like a free bonus. For example, "P.S. You can get (product),
worth over ($), for the low price of ($)!" Another example,
"P.S. I can not guarantee the (No.) bonuses will be here
tomorrow!"
2. You could end your ad copy with a discounted price. Just list
your regular price and then offer a discounted price off the
order 'right now'. You could also offer a rebate that takes
effect instantly. For example, you could say, "Instead of paying
$99, you could order now and get an instant rebate of $20 - you
only pay $79!"
3. You could end your ad copy with a free sample or trial of
your product. If your ad didn't attract them to buy, maybe a
free sample or trial would. If you were selling an e-book, you
could give them a free sample at the end of your ad copy. For
example, you could say, "If you're still not sure about
ordering, download a FREE sample chapter!"
4. Motivate people to buy your product. Tell them positive
things. For example, you could say, "You can now reach your
goals and change your life if you buy our product." If you come
across positive in your ad copy, they will become positive about
reaching their goals using your product.
5. Never assume people believe the information in your ad copy.
You need to back-up all your claims with indisputable evidence.
For example, you could include testimonials, expert
endorsements, third party tests or studies, strong guarantees, a
list of customers, pictures of customers, etc.
6. Create a bond with your visitors by bringing up likes or
dislikes you have in common with them in your ad copy. Just make
sure you do your research. For example, you could say, "I hate
it when you have to wait in line for a long time at the
drive-through." Another example, "I really like it when I have
extra money to spend."
7. Ask people at the end of your copy why they decided not to
buy. This will give you new ideas on how to produce ad copy
that's more profitable. Have a web form or e-mail link in place
so they can answer you. You may find out they don't like your
guarantee or graphics. It could be anything.
Use these 7 tips and you'll create your own powerful ad copy.
About the author:
Azwan Asmat is the author of Ecom Blog. For more
tips,tricks,articles,freebies and much more on online business,
visit his blog. http://www.ecommerce-newbie.com/ecom
|
