If you had a choice, which one would you choose, a good logo or
a fabulous logo? Think about it for a second here, although I
know the answer is crystal clear. Because many of us settle for
a good logo created by a credible logo designer just because he
or she is a credible logo designer who charges low prices. For
example, I had a client who paid $500 for a normal-looking logo
which looked like something anyone else can come up with. A
couple of color changes to the logo, alteration of the logo text
is inevitable and then maybe changing the alignment of the logo
here and there?.THAT?S IT! $500 per pop!!??
There are lots of reasons why we settle for a normal-looking or
good looking logo apart from price. One, it?s easy to change.
Two, it?s uncomplicated. Three, the logo is simple enough. But
let me tell you something about logos. You need a FABULOUS
logo?.an OUT OF THIS WORLD logo, not just any logo, ok?
The size, the precision, the text, the symbol, the color, the
font, etc all counts towards bringing the attention of your
potential customers towards your company, your image and your
branding. Granted, most of the large International companies
have pretty simple logos and you?re thinking to yourself?.that?s
VERDANA font sent at size 12 and that logo is set at Myriad set
at size 14??but every single one of those Internationally
renowned brands and logos have their own specific fonts and
size, specific and exclusive color combinations and every single
symbol and icons that are is used together with the logo has a
meaning.
Whether you?re in a competitive industry or not, it doesn?t
matter. Whether your market is small or big, it doesn?t matter!
The fact of the matter is that your customers DO remember you
when they see your logo, regardless of how hard you try to
convince yourself otherwise. They won?t remember your logo now,
but if they see it compared to others, they will be able to pick
your logo out among the lot! Trust me on this one because there
has been many researches and studies that has been done in the
past to back this logo fact up.
So, my advice is this?.don?t skimp on your logo. Don?t pay for
something that is below par and don?t pay below par for
something recognizable. It?s a very fine balance, mind you, I
know.
But if you want your logo to be recognized, here are some basic
rules:- a.cheap logos are not everything b.template logos rarely
work c.don?t go for conventional text d.create a unique and
special icon together with your logo e.include your website or
company name in your logo f.create a colorful and yet peaceful
combination of colors with your logo g.don?t use more than 2 or
3 colors in one logo h.have different logos for different brands
i.hire a logo designer with loads of experience?not paper
qualifications j.before you decide on the logo, test it out
k.have a tagline to go with the logo
Your logo says a lot about you so, don?t skimp!
About the author:
Marsha Maung is a freelance graphic designer and copy writer who
works from her home in Selangor, Malaysia. She loves nothing
more than blowing bubbles in the park with her 2 kids, Joshua
and Jared. She designs apparel and premium items at
http://www.creativejooz.com and is the author of "Raising little
magicians", and the popular "The Lance in freelancing". More
information can be found at http://www.marshamaung.com
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