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Press releases are one of the most cost-effective ways to get
promotion for your online business. Many entrepreneurs ignore
this type of promotion because they don't know how to write a
press release. It's important to promote your online business
with press releases because of the media all over the internet.
The following is a list of some common press release writing
tips:
- your press release should sound like news, not an ad
- you should only send your press release to the media related
to the topic of your press release - keep your press release one
page in length
- your header, contact information and release date should be at
the top of your press release - use short sentences and double
space in between sentences
- your header and first few sentences should capture the readers
attention
- you should tell a story and briefly mention your business,
product or service in the body of the press release
- proofread your press release many times. Look for grammar and
spelling mistakes. Another reason entrepreneurs ignore promoting
their online business with press releases is because they don't
know what's newsworthy. Here are 16 online business press
release ideas:
- new products or services you're offering on your web site. -
the results of an online survey or poll you've completed - a
virtual trade show or seminar you're hosting. - a free chat room
class you're teaching
- your opening of a new web site
- an online award your business or web site has won
- a free e-mail newsletter you're publishing - new online
products or services you're giving away - an online business
association or club you're starting - a famous person that's
endorsing your business - a major joint venture you're doing
with another business - a new book or e-book you wrote - an
expert or celebrity who's speaking in your chat room - a
fundraising event you're doing at your web site - a new contest
or sweepstakes you're having at your site - major sponsorships
you're doing online You can get other press release writing tips
and ideas by reading other businesses press releases, reading
how to publications, talking to experts and visiting other media
web sites. I hope this article persuades and helps you to
promote your business through press releases.
About the author:
Author Dan Brown has been active in internet marketing for the
past 4 years. Dan currently is working with the Zabang search
engine introducing their new affiliate program, which is due out
July, 2005. Zabang
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