The opt-in email list has become quite a buzz word these days.
As well it should. A list of email subscribers is the most
valuable marketing tool you can have. Building it should be top
priority.
An easy, inexpensive method for attracting targeted subscibers
for your list is with ezine advertising. To succeed, you'll need
a couple of pointers.
First, how do you write ezine solo ads to get them on your list?
Second, how should you write ads to profit from your own list?
Many marketers don't know that there's a distintion between the
two. In this article I'll explain the difference and give you an
example of both.
Advertising to Their List Your primary goal when advertising in
an ezine is to get subscribers to your opt-in list. The best way
to accomplish this is to offer a free e-course or e-book
targeted to the subscribers of the ezine. They receive your
offer in exchange for their email address.
For example, let's say you're an expert at search engine
optimization(SEO). You may send out a solo ezine ad like this:
"Get my 7 day e-course to master top Google ratings". You would
have a direct link to the subscribe form on your website. For
best results, place your ad in marketing or webmastering ezines.
Advertising to Your List Your primary goal when dealing with
your list is to build a relationship first. You want to
establish yourself as an expert in your field. This is done by
giving away unique, high quality information that your
subscribers will find useful. You've already started the process
with your free offer.
You can supplement your own info. with free reprint articles
which can be found at numerous article sites like
ezinearticles.com. In essence, you do the research and pass on
the best information you can find. You help your subscribers
save time and money which builds trust and crediblity.
When the time comes to actually advertise, you should simply
recommend a product or service that you personally use. Your
credibility is on the line here, so be careful about what you
refer. To increase the response to your ad, try bundling a free
bonus that compliments or completes your product.
For example, say you're still an SEO expert. You've given away a
bunch of valuable information so far and haven't "advertised"
anything yet. You decide to recommend the keyword tool you use
and throw in a free report about the top ten methods for
researching keywords. Your ad might look like this: "My
recommended keyword tool plus bonus research report". If you've
established yourself as an expert, people will WANT know what
keyword tool you use. You see the difference? You don't look
like another marketer after their wallet, but a trusted source
of information.
Success isn't so far away, if you're willing to put a little
effort and some dedication into your work. Follow the guidelines
mentioned and you'll definitely increase sales, expand your
opt-in list, and build an invaluable reputation.
About the author:
Greg Root started using ezine advertising almost exclusively
since 2003 and owns and maintains 'The Ezine Ad Tester' at
http://www.maxprofitpro.com/ . See the results of his ezine
advertising campaigns to find the best online internet
advertising resources on the internet.
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