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Change, or Reinforce?
Author: Robert F. Abbott
Topic:Advertising
[ Not Rated Yet ]
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Do you know about the distinction - and it's a useful one -
between communication that tries to reinforce and communication
that tries to get change?
...
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Is your employee newsletter management propaganda?
Author: Robert F. Abbott
Topic:Communication
[ Not Rated Yet ]
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It should not be. If it is an effective newsletter, it will
serve the needs of readers (employees) as much as it serves the
needs of the publisher (ma...
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The Power of 'because...'
Author: Robert F. Abbott
Topic:Copywriting
[ Not Rated Yet ]
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"Do it!", "Do it now!", or "Do it because..."
Which of these commands is most likely to get the response you
want?
If you picked the third, the one ...
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